Tuesday, November 6, 2018

Microsoft Doesn't Use Customers' Data for Profit: Satya Nadella





In a clear jibe against rivals Google and Facebook, Microsoft CEO Satya Nadella has said the company does not use customers' personal facts for profit unlike some other companies.

In an interview with the times on Monday, Nadella said the company "had chosen not to squeeze the last drop of revenue from the troves of user data on its Bing search engine and the LinkedIn social network, that it bought in 2016".

LinkedIn, that Microsoft bought for $26 billion (roughly Rs. 1.9 100000 crores), has over 560 million users and Bing is the number 3 search engine globally.

"We don't want to overmonetise. If anything, one of the things we've done is to is to make positive that the utility is maximized for the users," Nadella was quoted as saying.

Nadella's comments "draw a sharp divide between Microsoft and other large american technology companies, that have been criticized for abusing the personal data of their users".

At a Microsoft event in London last week, Nadella called on technology companies to defend users' privacy as human right, urging companies and governments to collectively} work together to protect the most vulnerable section in society.

Nadella applauded the European Union's General data Protection Regulation (GDPR) as first step towards securing data privacy.

"All of us can have to think about the digital experiences we create to treat privacy as a human right," Nadella was quoted as saying.

"GDPR as a bit of legislation, a piece of regulation is a great start and we've done a lot of hard work to become compliant with GDPR."

Amid increasing data breaches, technical school giants are busy deliberating on how to guarantee privacy and security for the users.

"Customers must be in control of their data. it is our collective responsibility to stay the information safe," the Microsoft ceo had stressed in would possibly.

"We have the responsibility to ensure that the new-age technology is empowering everyone, creating just growth for all while creating employment on the global scale."